Coke as being part of my life everyday, I would never miss the chance to taste the Perfect Coke for the first time.
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Coca-Cola FEMSA Commercial Unit Associate
Director (Mindanao) Jay Justiniano, Coca-Cola Philippines Sparkling Category
Marketing Manager Teejae Sonza, Coca-Cola Philippines Finance Director Eduardo
Rearte, newly appointed Coca-Cola Philippines General Manager Diego Granizo,
Coca-Cola Philippines IMC Director Jesus Ferreira, Coca-Cola Philippines Market
Development Manager (Mindanao) JB Cajita, and Coca-Cola Ambassadors Julia
Montes & Jerome Ponce pour buckets of ice into the gigantic cooler at
Abreeza Mall, Davao.
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The past couple of weeks have been a guessing game for many
Filipinos as beverage company Coca-Cola teased about “tasting Coke® for the first time again” through social
media, TV, and several billboards along major highways. Many wondered how this
could possibly happen as the popular drink has been in the Philippines for more
than 100 years.
On February 15th, Sunday, we got the answer.
Coca-Cola revealed that there is a way to enjoy an even better tasting and more
refreshing Coke, as if having Coke for the first time! The secret? Chill your
Coca-Cola bottle up to 3˚ Celsius and voilà ! You now have a perfectly chilled
Coca-Cola!
Jasmin Vinculado, Vice President for Marketing of Coca-Cola
Philippines engaged the crowd with Coca-Cola trivia that gained oohs and aahs -
“What’s the first word that comes to mind when asked about the taste of
Coca-Cola? Some will say a bit spicy, others will say refreshing, or it may
even be described as having a bite in the throat. No matter who you ask, there
is not one word to describe the taste of Coca-Cola. This is what we call flavor
amplitude – because flavors are well blended and balanced, it triggers all five
primary tastes that creates the “bloom” in the mouth that is hard to describe.
Basta masarap!”
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| Chino Lui Pio |
So what exactly is the Perfect Coke experience? It is
drinking from a Coca-Cola bottle chilled to perfection. Normally we get to
taste Coke at 4 degrees Celsius or even warmer. But drinking it at 3 degrees
takes the experience to a whole new level. It brings out that great Coca-Cola
taste, like you’ve never tasted it before.
This was launched to the public through a simultaneous event
done across the country – with key venues in Abreeza Mall Davao, Ayala Center
Cebu, and Glorietta Mall in Makati. The afternoon was made more fun by performances
from the Coke Ambassadors. Julia Montes & Jerome Ponce joined the
celebration in Abreeza, Joseph Marco & Janella Salvador fired up Cebu, and
Miles Ocampo & Manolo Pedrosa doubled the happiness in Glorietta.
Gigantic coolers – the first of its kind in the Philippines
– were filled with ice and Coca-Cola bottles and were set up on each site.
These came with giant thermometers showing the coolers’ temperatures, which
started at 10˚ Celsius.
The highlight of the event was when the Coke Ambassadors,
together with key Coke representatives in each venue, poured buckets of ice in
the coolers – which made the temperature drop to 3˚ Celsius. It was a eureka
moment as the audience realized that the key to getting the perfect Coke is
simply by chilling it to 3˚.
The ambassadors and Coke officials then gave away samples of
perfectly chilled Coca-Cola to the audience. True enough, Coke chilled to
perfection is nothing like you’ve ever had before. Even avid Coke drinkers must
be wondering how they’ve never had Coca-Cola this good.
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Newly appointed Coca-Cola Philippines General
Manager Diego Granizo leads the Perfect Coke celebration in Davao. He is among
the first people to happily open their Perfect Coke chilled at 3˚, truly a
#SarapNgFirst.
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Diego Granizo, the newly appointed General Manager of
Coca-Cola Philippines, says this is the company’s way of re-connecting with the
consumers. “We want them to re-discover the thrill, chill, and refreshing
feeling of drinking a bottle of Coke, as if it’s their first time again,” he
says.
In able to reach out to as many Filipinos as possible,
Coca-Cola also introduced the new Coke Happy Cycles. After the simultaneous
launch, these coolers on wheels were sent out to the streets and have since
been going around barangays to serve perfectly chilled Coke.
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Jerome Ponce: “To be honest, I can’t remember
the first time I had Coke. Naging normal part na ng buhay ko ‘yun eh. Pero ang
hindi ko makalimutan, yung sarap ng first time ko to drink the Perfect Coke!
Ibang level ang sarap at sobrang refreshing sa lamig! Perfect talaga!”
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Julia Montes: Mas masaya ngayon ang bawat inom
ng Coke dahil sa bagong discovery na ‘to. Parang first time ko uli natikman ang
Coke dahil ibang klase talaga ang sarap!
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| Davao Bloggers |
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| Outfit Of The Day |
And now I'll never ever get enough of Coke. So help me God.
For more details on the #PerfectCoke and how to chill one on
your own, check out the official Facebook, Instagram, and Twitter accounts of
Coca-Cola Philippines. Feel free to post about your #SarapNgFirst time taste of
the #PerfectCoke experiences online.
About The Coca-Cola Company
The Coca-Cola Company
(NYSE: KO) is the world's largest beverage company, refreshing consumers with
more than 500 sparkling and still brands. Led by
Coca-Cola, one of the world's most valuable and recognizable brands, our
Company's portfolio features 17 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero,
vitaminwater, Powerade,
Minute Maid,
Simply, Georgia and Del
Valle. Globally, we are the No. 1 provider of sparkling beverages,
ready-to-drink coffees, and juices and juice drinks. Through the world's
largest beverage distribution system, consumers in more than 200 countries
enjoy our beverages
at a rate of 1.9 billion servings a day. With an enduring commitment to
building sustainable communities, our Company is focused on initiatives that
reduce our environmental footprint, support active, healthy living,
create a safe, inclusive work environment for our associates, and enhance the
economic development of the communities where we operate. Together with
our bottling partners, we rank among the world's top 10 private employers with
more than 700,000 system associates. For more information, visit Coca-Cola Journey
at www.coca-colacompany.com,
follow us on Twitter at twitter.com/CocaColaCo,
visit our blog, Coca-Cola
Unbottled, at www.coca-colablog.com
or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
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